Professor Emeritus Michael J Baker

Marketing Innovator, Academic, Author and Publisher
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Michael was born in Debden, Essex on the 5th November 1935

He was educated at Bryntirion School, Worksop College, Bede, Gosforth and Harvey Grammar Schools.

After graduation (BA, Durham) and military service, Michael spent six years in the steel industry selling flat-rolled products, followed by four years in Further Education as a Lecturer in Marketing.

He attended Harvard Business School as a Foundation for Management Education Fellow 1968-71 and was awarded Certificate of the International Teachers Program and a Doctorate in Business Administration for research on industrial innovation (published as Marketing New Industrial Products, Macmillan 1975).

At Harvard Michael held appointment as a Research Associate and taught the course Creative Marketing Strategy, and also held a research appointment at the Marketing Science Institute.

Michael then moved to Helensburgh with his family in January 1972, after taking up an appointment at the University of Strathclyde in August 1971. It was at the University that Michael founded the Department of Marketing and was its Head of Department from inception in 1971 to 1988. After serving as Dean of the School of Business Administration / Strathclyde Business School, 1978-84, appointed as Deputy Principal in 1984, Deputy Principal (Management) in 1988 and Senior Adviser to the Principal in 1991, Emeritus 1999.

Michael is the author/editor of over 40 books and more than 150 articles and papers, and the founding editor of the Journal of Marketing Management and the Journal of Customer Behaviour. Many of these books and journals have become the standard texts for marketing students and professionals alike.

Michael is a former Chairman of Scottish Business Education Council (SCOTBEC), past Chairman of the Institute of Marketing, and Governor of the CAM Foundation . President of the Academy of Marketing, Founding Dean, Senate of the Chartered Institute of Marketing, Visiting Professor, City University Business School, Glasgow Caledonian University, Surrey European Management School, University of Surrey, Monash University, Australia, Nottingham University Business School and is an Honorary Professor, University of Wales, Aberystwyth.

Winner of the Institute of Marketing's Gold Medal , Michael was also Awarded an Honorary Fellowship of the Institute of Marketing in 1988 in recognition of his services and created a Fellow of the Scottish Vocational Educational Council "in recognition of outstanding services to education in Scotland." Michael has also sat on the Boards of many Educational committees and organisations.

Michael’ s son, John, and elder daughter Fiona both attended Hermitage Primary and Hermitage Academy, whilst younger daughter, Anne, born in Helensburgh in 1972, attended Hermitage Primary and Lomond School. Fiona lives in Rhu and is an Archaeologist; Anne lives in Helensburgh and runs Westburn Publishers from an office in Millig Street. Michael’s wife Sheila was active in the Red Cross for many years. Michael continues to tour the world, lecturing and presenting marketing strategies and methodologies.

image ©Steve Niblock 2011 and used with permission