Professor Emeritus Michael J Baker, TD, FRSE


Helensburgh resident Professor Emeritus Michael J Baker TD, FRSE is widely acknowledged as one of the great marketing innovators.

In 1971, Michael founded the Department of Marketing at the University of Strathclyde and was its Head of Department from inception to 1988.

After serving as Dean of School of the Business Administration/Strathclyde Business School, 1978-1984, appointed as Deputy Principal in 1984, Deputy Principal (Management) in 1988 and Senior Adviser to the Principal in 1991, Emeritus 1999.

Michael is a former Chairman of Scottish Business Education Council (SCOTBEC), past Chairman of the Institute of Marketing, and Governor of the CAM Foundation. President of the Academy of Marketing, Founding Dean, Senate of the Chartered Institute of Marketing, CIM Trustee 2008-2014.

Winner of the Institute of Marketing’s Gold Medal, Michael was also awarded an Honorary Fellowship of the Institute of Marketing in 1988 in recognition of his services and created a Fellow of the Scottish Vocational Educational Council “in recognition of outstanding services to education in Scotland.”

Michael is the author/editor of over 50 books and more than 150 articles and papers, has founded 3 Academic journals and has acted as a visiting Professor at 29 Universities around the world. He also has extensive experience as a consultant and served on the Boards of several PLCs.

Michael has been a Director/Trustee of the Charity since 2009.